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Course Curriculum

RETAIL INDUSTRY OVERVIEW
Meaning 00:00:00
Story of retail 00:00:00
Common formats 00:00:00
Quiz 1 in Tamil 00:03:00
Key Players 00:00:00
6 Ps of Retail 00:00:00
Functions/Departments in Retail 00:00:00
Career opportunities in Retail industry 00:00:00
Assignment – 1 in Tamil 30, 00:00
PRICING
Pricing Methods 00:00:00
Price elasticity 00:00:00
Survey – Willingness to pay 00:00:00
SUPPLY CHAIN MANAGEMENT
Is Supply Chain that simple? 00:00:00
BUYING AND MERCHANDISING
Principles of Merchandising 00:00:00
BARCODES
Meaning 00:00:00
Common types 00:00:00
What is GTIN 00:00:00
How to generate Bar Codes 00:00:00
SALES AND SERVICE EXCELLENCE
Touchpoints 00:00:00
GUEST Model 00:00:00
Gain attention 00:00:00
Understand Needs 00:00:00
Explain about the product and services 00:00:00
Suggest and objection handling 00:00:00
Assignment – 2 in Tamil 30, 00:00
DIGITAL MARKETING
Introduction 00:00:00
Search Engine Optimisation (SEO) – Introduction 00:00:00
How Search Engine works 00:00:00
What a website is made of! 00:00:00
Keyword research 00:00:00
On-page and Off-page Optimization 00:00:00
Email Marketing 00:00:00
LinkedIn Profile Optimization 00:00:00
Increase your Reach on LinkedIn 00:00:00
Online Advertisements 00:00:00
Google Ads – Search Engines 00:00:00
Web Analytics 00:00:00
Google Analytics 00:00:00
Assignment – 3 in Tamil 30, 00:00
VISUAL MERCHANDISING
Meaning and Importance 00:00:00
Key Elements 00:00:00
Store Exteriors and Store Interiors 00:00:00
Store Layouts 00:00:00
Fixtures 00:00:00
Product Presentation/Merchandise Arrangement 00:00:00
Signages 00:00:00
Planogram 00:00:00
Popular Tips and Tricks 00:00:00
Case study 00:00:00
GUERRILLA MARKETING
Meaning and key characteristics 00:00:00
Example 00:00:00
POINT OF SALE (POS)
Meaning 00:00:00
Case study 00:00:00
BUSINESS ACUMEN
Meaning and Importance 00:00:00
Common Terminologies 00:00:00
Common KPIs 00:00:00
Business Model Canvas 00:00:00
Case-study: Business Model Canvas 00:00:00
BUSINESS ANALYSIS TECHNIQUES
SWOT Analysis 00:00:00
PESTLE Analysis 00:00:00
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Meaning and Importance 00:00:00
Assignment – 4 in Tamil 30, 00:00
DESIGN THINKING AND CREATIVITY FOR INNOVATION
Meaning and Importance 00:00:00
Empathise 00:00:00
Define the Problem Statement 00:00:00
Assignment – 5 in Tamil 30, 00:00
Assignment – 6 in Tamil 30, 00:00
Assignment – 7 in Tamil 30, 00:00
Assignment – 8 in Tamil 30, 00:00
Store Management- Mini Project in Tamil 30, 00:00
Idea generation and Brainstorming 00:00:00
Prototype and Test 00:00:00
Case-study 00:00:00
PEOPLE MANAGEMENT
What is Human Resource Management 00:00:00
Evolution 00:00:00
Functions of HRM 00:00:00
Competency based job analysis 00:00:00
Assessment Tests 00:00:00
In-Person Interview 00:00:00
Common hiring biases 00:00:00
ADDIE Model in Training 00:00:00
Performance Management Meaning 00:00:00
What should we assess? 00:00:00
Key Characteristics 00:00:00
SMART goal setting 00:00:00
KRAs and KPIs 00:00:00
Multi-Source Appraisal 00:00:00
Psychological and psychometric tests 00:00:00
Giving constructive feedbacks 00:00:00
Maslow’s hierarchy of needs 00:00:00
Personality types – DISC Model 00:00:00
Managing Team – Belbin Team roles 00:00:00
PROCESS IMPROVEMENT
Lean vs. Six-Sigma vs. Lean Six-Sigma 00:00:00
5S methodology 00:00:00
Unmanaged Inventory 00:00:00
COMMUNICATION AND COMMUNICATION SKILLS
Elements 00:00:00
7Cs of Communication 00:00:00
Email Etiquettes
Email Etiquettes 00:00:00
TECHNOLOGY
MS Excel 00:00:00
Overview Power BI 00:00:00
Google Drive 00:00:00
Google Forms 00:00:00
Data Science 00:00:00
Latest trends in Retailing 00:00:00
LUXURY BRAND MANAGEMENT
Tips applied by Luxury Brands 00:00:00
LEGAL
Common Legal Terminologies which everyone should know 00:00:00
LEADERSHIP QUOTIENT(LQ)
Self-Assessment and common myths 00:00:00
Conflict Management 00:00:00
Self-Assessment – Assertive 00:00:00
Assertive Communication techniques 00:00:00
Change Management 00:00:00
Interesting facts
Interesting facts 00:00:00
Project
Project 00:00:00
BONUS SECTION
FINAL TEST – Store Management in Tamil 30, 00:00
Resume Making Using Canva 00:00
Congrats ! Submit the course completion form. 00:00:00
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