| RETAIL INDUSTRY OVERVIEW |
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Meaning |
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| Job Acceleration Program (JAP) |
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Knowing JAP |
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Elaborating JAP |
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Story of retail |
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Common formats |
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Quiz 1 in Telugu |
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00:05:00 |
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Key Players |
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AVODHA Official Telugu YouTube Channel |
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| Chalo INDIA Startup Drive |
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All about Chalo India Startup Drive |
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6 Ps of Retail |
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Functions/Departments in Retail |
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Career opportunities in Retail industry |
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| PRICING |
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Pricing Methods |
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Price elasticity |
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Survey – Willingness to pay |
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| SUPPLY CHAIN MANAGEMENT |
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Is Supply Chain that simple? |
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| BUYING AND MERCHANDISING |
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Principles of Merchandising |
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| BARCODES |
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Meaning |
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Common types |
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What is GTIN |
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How to generate Bar Codes |
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| SALES AND SERVICE EXCELLENCE |
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Touchpoints |
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GUEST Model |
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Gain attention |
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Understand Needs |
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Explain about the product and services |
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Suggest and objection handling |
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Quiz 2 |
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00:10:00 |
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Quiz 3 |
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00:15:00 |
| DIGITAL MARKETING |
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Introduction |
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Search Engine Optimisation (SEO) – Introduction |
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How Search Engine works |
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What a website is made of! |
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Keyword research |
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On-page and Off-page Optimization |
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On-page and Off-page Optimization – 2 |
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Email Marketing |
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Email Marketing system |
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LinkedIn Profile Optimization |
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Increase your Reach on LinkedIn |
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Online Advertisements |
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Google Ads – Search Engines |
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Web Analytics |
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Google Analytics |
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| VISUAL MERCHANDISING |
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Meaning and Importance |
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Key Elements |
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Store Exteriors and Store Interiors |
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Store Layouts |
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Fixtures |
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Product Presentation/Merchandise Arrangement |
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Signages |
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Planogram |
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Popular Tips and Tricks |
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Case study |
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| GUERRILLA MARKETING |
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Meaning and key characteristics |
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Example |
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| POINT OF SALE (POS) |
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Meaning |
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Case study |
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BUSINESS ACUMEN |
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Meaning and Importance |
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Common Terminologies |
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Common KPIs |
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Business Model Canvas |
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Case-study: Business Model Canvas |
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| BUSINESS ANALYSIS TECHNIQUES |
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SWOT Analysis |
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PESTLE Analysis |
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| CUSTOMER RELATIONSHIP MANAGEMENT (CRM) |
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Meaning and Importance |
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| DESIGN THINKING AND CREATIVITY FOR INNOVATION |
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Meaning and Importance |
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Empathise |
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Define the Problem Statement |
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Store Management- Mini Project in Telugu
4 weeks, 2 days
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Idea generation and Brainstorming |
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Prototype and Test |
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Case-study |
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| PEOPLE MANAGEMENT |
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What is Human Resource Management |
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Evolution |
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Functions of HRM |
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Competency based job analysis |
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Assessment Tests |
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In-Person Interview |
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Common hiring biases |
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ADDIE Model in Training |
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Performance Management Meaning |
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What should we assess? |
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Key Characteristics |
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SMART goal setting |
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KRAs and KPIs |
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Multi-Source Appraisal |
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Psychological and psychometric tests |
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Giving constructive feedbacks |
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Maslow’s hierarchy of needs |
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Personality types – DISC Model |
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Managing Team – Belbin Team roles |
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| PROCESS IMPROVEMENT |
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Lean vs. Six-Sigma vs. Lean Six-Sigma |
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5S methodology |
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Unmanaged Inventory |
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| COMMUNICATION AND COMMUNICATION SKILLS |
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Elements |
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7Cs of Communication |
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| Email Etiquettes |
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Email Etiquettes |
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| TECHNOLOGY |
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MS Excel |
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Overview Power BI |
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Google Drive |
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Google Forms |
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Data Science |
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Latest trends in Retailing |
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| LUXURY BRAND MANAGEMENT |
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Tips applied by Luxury Brands |
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| LEGAL |
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Common Legal Terminologies which everyone should know |
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| LEADERSHIP QUOTIENT(LQ) |
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Self-Assessment and common myths |
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Conflict Management |
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Self-Assessment – Assertive |
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Assertive Communication techniques |
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Change Management |
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| Interesting facts |
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Interesting facts |
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Demo |
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| Project |
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Project |
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| BONUS SECTION |
FINAL TEST – Store Management in Telugu
1 week, 5 days
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Congrats ! Submit the course completion form. |
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